When was the last time you bought something online? I had bought my shoes online couple of days back. So how I did this simply I went to search engine and searched “buy Sports shoes ” and I got multiple sites to choose from to buy.
And, there was a whole story behind the scene of me making a purchase and that’s where e-commerce marketing fits in. With proper e-commerce marketing tactics, any brand can influence me to buy a pair of shoes.
E-commerce marketing is the practice of guiding online shoppers to an e-commerce website and persuading them to buy the products or services online.
Wider customer reach-when you sell a product or service through a national or global platform of an e-commerce website, then you tend to reach out to a much wider audience as compared to traditional commerce methods. This gives you a broader audience and hence the possibility of better overall sales.
E-commerce marketing provides an easy option to branch out. Unlike establishment costs involved in new stores, this business does not have those expenses.
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Before going futher, first things first. What is Google Adwords? Google AdWords is Google’s online advertising platform. Through AdWords, you […]
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