If you are using Google and other search engines, you might have come across search ads below your keywords. For example, if you search a query for “Restaurant near me” on the search box and press enter, you will get a related list of restaurant websites as results to your query. But before these, there is a section that includes Sponsored Ads related to “Restaurant near me”. These are the PPC ads.
What Is PPC?
PPC is an online advertising model used to drive traffic to a website. The website owner creates an ad through multiple platforms, identifies related keyword terms, and bids for that keyword term. The ad will appear when someone searches for the related keyword term. The website owner pays a minimum fee when the visitor clicks on the sponsored ad, and this it is why it is called “pay per click.”